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    So you want to be a nurse entrepreneur but you just don't know where to start. . .

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    <b>RECENT ARTICLES</b>
    What is a death investigator?What is a death investigator?
    Nurses wanting to work outside the hospital often wonder what opportunities there are that can be pursued. The role of a death investigator is unique and unconventional. . . . keep reading

    Sample sales letterSample sales letter
    Nurses just getting started in their nurse entrepreneur business ofter have a difficult time writing their first sales letter. I have drafted a letter that you can fill in to get started making your initial contact with potential customers. . . . keep reading

    Step by step plan to get new customersStep by step plan to get new customers
    There are a few steps you can take to gain new customers. These steps are important whether you are starting a business, growing your business, or expanding your business into a new area. . . . keep reading

    What you need to know about malpractice insurance when you are self employedWhat you need to know about malpractice insurance when you are self employed
    One significant difference between malpractice coverage available for nurses is whether the policy is occurrence-based or claims made. If you are not familiar with what that means you need to learn about the difference between the two. . . . keep reading

    Code Green, Or Why EVERY RN Should Know "How to Code"
    When trained and credentialed in the "codes" representing medical services and diagnoses, RNs increase their earning potential and augment their job security. For example, Gayla Crouch, RN, MSN, CRN-C, holds both the Certified RN-Coder (CRN-C) coding credential for RNs from the American Association of Clinical Coders and Auditors (AACCA). Formerly a critical care nurse and Cardiac Cath. Lab manager, Crouch currently works part-time for insurance-company clients doing coding -- mostly from home -- and also teaches at the University of California-Riverside, as well as teaching full time with the national RN-Coder Institute. "I choose my hours," she says, and estimates she spends about 1 week per month working away from home on coding business. . . . keep reading


    Tip Archive
    'Get your web page seen'
    There are several things you want to be sure to avoid if you want your web site to be seen. In order for your web site to be seen it has to show up early in the listings when someone searches for your key words. If you want to show up early be sure to avoid paid link sites and having duplicate articles on your site. . . . keep reading

    Are you doing the best you can?
    I received a tip from Jerry Minchey at Search Engine U. He started off the tip with a story. . . . keep reading

    You don't need to be perfect
    Perfection can get in your way! You do not need to be perfect and neither does your product or service. Chances are that it won't be perfect when you are getting started. If you wait for it to be perfect you will never get your nurse entrepreneur business of the ground. . . . keep reading


    News & Events
    Need help posting in the forum? Ten easy steps to your first post.Need help posting in the forum? Ten easy steps to your first post.
    Are you reluctant to post in the Nurse Entrepreneur Network forum because you don't know how to do it? If you are, this article will provide you everything you need to know to make a forum post in ten easy steps. . . . keep reading

    Check my new Nursepreneur BlogCheck my new Nursepreneur Blog
    I started a blog. The Nursepreneur Blog is the place where I share thoughts I have about Nurse Entrepreneuring. . . . keep reading

    Article by LeaRae Keyes published: "The Delicate Art of Collections"
    "The Delicate Art of Collections," an article by LeaRae Keyes, Executive Director of the Nurse Entrepreneur Network, on collecting the money due to you was just published in the October 2006 issue of "Advance for Nurse Practitioners" magazine. Read about setting financial policies and processes for your nursing business. The article is of interest to all nurse entrepreneurs. . . . keep reading


    Downloads
    Downloads: Sample letters for nurse entrepreneurs to use to propose a presentation on a current theme or hot medical topic
    Tie your press releases and sales letters into a current theme or hot topic. Possible themes are National Brain Injury Awareness Month, National Breast Cancer Awareness Month, National Emergency Services Week or another health observance or healthcare recognition day. . . . keep reading

    DOWNLOAD: Business Travel Expense ReportsDOWNLOAD: Business Travel Expense Reports
    If you're struggling to reconstruct your nursing business expenses from scraps of paper again so you can do your taxes, perhaps it's time to vow to change your ways. And the Nurse Entrepreneur Network has got just the business travel expense forms you need in our Download Library. . . . keep reading

    DOWNLOAD: 7+ Touches Marketing ChartDOWNLOAD: 7+ Touches Marketing Chart
    Since it can typically take 7 touches with a potential client before they become an actual client, it is important to have a plan to make these 7 touches. With a plan, persistence, and follow-through, you can increase the number of potential clients who become actual clients. Use the 7+ Touches Marketing Chart to track your contacts with each potential client. . . . keep reading


    A Month At-a-Time Marketing Plan
    Month 10: A Month-at-a-Time Marketing Plan for Nurse Entrepreneurs - Nursepreneurs
    This month will focus on helping you establish yourself as an expert in your area of specialization. When you effectively establish yourself as an expert, your target market will come to you instead of you having to search for them. . . . keep reading

    Month 9: A Month-at-a-Time Marketing Plan for Nurse Entrepreneurs - Nursepreneurs
    By now you have probably figured out that marketing and sales are not rocket science. Successful marketing and sales is a process of consistently planning and following through on your plan. . . . keep reading

    Month 8: A Month-at-a-Time Marketing Plan for Nurse Entrepreneurs - Nursepreneurs
    You are now more than half way through your year. This is a good time to take a look at what you've done and the results that have been produced. . . . keep reading


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    S M T W T F S
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    'Get your web page seen'
    LeaRae Keyes, RN
    There are several things you want to be sure to avoid if you want your web site to be seen. In order for your web site to be seen it has to show up early in the listings when someone searches for your key words. If you want to show up early be sure to avoid paid link sites and having duplicate articles on your site. . . . keep reading

    Are you doing the best you can?
    LeaRae Keyes, RN
    I received a tip from Jerry Minchey at Search Engine U. He started off the tip with a story. . . . keep reading

    You don't need to be perfect
    LeaRae Keyes, RN
    Perfection can get in your way! You do not need to be perfect and neither does your product or service. Chances are that it won't be perfect when you are getting started. If you wait for it to be perfect you will never get your nurse entrepreneur business of the ground. . . . keep reading

    Automate your contact with your prospects
    LeaRae Keyes, RN
    Make your sales process as easy as you can by automating your process. I've said in the past that you need to make at least 7 contacts with each potential customer before they are likely to buy from you. I have a downloadable worksheet you can use for this process. Use that worksheet now to plan out your 7 contacts and begin using it so you don't find yourself stuck, not knowing what to do next. . . . keep reading

    Take a vacation
    LeaRae Keyes, RN
    As you read this I will just be finishing a 4 week vacation in Turkey. Vacations have always been very important to me as I have built my various businesses. When I take a vacation I recharge myself, which means that I return energized, full of ideas, and inspired. I know way too many business owners who have passed up vacations believing they needed to spend ALL of their time growing their business. By not taking a vacation, they may have actually set their business back. . . . keep reading

    More ideas on getting your prospects to call you back
    LeaRae Keyes, RN
    I previously gave some tips on getting your prospects to return your phone messages such as leaving only your name and phone number, sounding enthusiastic, and making sure they are able to record your phone number. Here are some more tips and ideas. . . . keep reading
    Tips for getting your prospects to call you back
    LeaRae Keyes, RN
    Most people hate leaving voice mail messages. It is even more frustrating when the person you are calling does not call you back. So how do you get your prospects to call you back? . . . keep reading

    Are you tired of cold calling?
    Are you tired of chasing after your potential customers? Do you get tired just thinking about picking up the phone? Do you draw a blank when you're trying to think about what to say to make contact with a potential client that you've already contacted a number of times in the past? . . . keep reading

    What is a death investigator?
    LeaRae Keyes, RN
    What is a death investigator? Nurses wanting to work outside the hospital often wonder what opportunities there are that can be pursued. The role of a death investigator is unique and unconventional. . . . keep reading

    A bit of planning will reap great results!
    LeaRae Keyes, RN
    Nurse entrepreneurs typically have multiple things going all at one time. Do you find yourself getting brilliant ideas throughout the day and find yourself changing directions and pursing the latest great idea you had? If so, you are not alone. Most entrepreneurs find it had to stay focused. This tendency is actually one of the characteristics of an entrepreneur. However, by giving in to this urge you sabotage your success. . . . keep reading

    Sample sales letter
    LeaRae Keyes, RN
    Sample sales letter Nurses just getting started in their nurse entrepreneur business ofter have a difficult time writing their first sales letter. I have drafted a letter that you can fill in to get started making your initial contact with potential customers. . . . keep reading

    Step by step plan to get new customers
    LeaRae Keyes, RN
    Step by step plan to get new customers There are a few steps you can take to gain new customers. These steps are important whether you are starting a business, growing your business, or expanding your business into a new area. . . . keep reading

    Don't skimp on your office equipment
    Most nurse entrepreneurs find that they're on the telephone for a significant part of their day. When you buy a telephone chose one that allows you to move around, do multiple things at one time, especially if you are on hold, and one which doesn't require you to cradle the phone between your shoulder and ear. . . . keep reading
    What you need to know about malpractice insurance when you are self employed
    LeaRae Keyes, RN
    What you need to know about malpractice insurance when you are self employed One significant difference between malpractice coverage available for nurses is whether the policy is occurrence-based or claims made. If you are not familiar with what that means you need to learn about the difference between the two. . . . keep reading

    Is your business struggling to get out of obscurity?
    LeaRae Keyes, RN
    I was watching CBS Sunday Morning on television this past Sunday morning. A story about Kenny G came on. Early in this piece they said Kenny G's success is due to his knowing how to market himself in addition to being a great musician. Kenny G could have been a great saxophone player that no one knew about if he didn't know how to market himself. He could have lived out his life playing saxophone in obscurity. . . . keep reading

    Marketing isn't hard
    LeaRae Keyes, RN
    Marketing isn't hard Nurse Entrepreneurs call me and tell me they don't know how to market or that marketing is too hard. Marketing doesn't have to be hard. . . . keep reading

    New marketing vs. old marketing
    LeaRae Keyes, RN
    New marketing vs. old marketing Are you trying to gain new customers using old marketing? Could you make better use of your marketing time using new marketing? In his book "Meatball Sundae; Is your marketing out of sync?" Seth Godin contrasts old marketing and new marketing. He states "New marketing is about fashion and stories and permission and promises." . . . keep reading

    Does your marketing material need a makeover?
    LeaRae Keyes, RN
    I hear about home makeovers, facial makeovers, wardrobe makeovers, which made me think about marketing material makeovers. Does your nurse business marketing material need a makeover? . . . keep reading

    Code Green, Or Why EVERY RN Should Know "How to Code"
    Joanie M. Wexler
    When trained and credentialed in the "codes" representing medical services and diagnoses, RNs increase their earning potential and augment their job security. For example, Gayla Crouch, RN, MSN, CRN-C, holds both the Certified RN-Coder (CRN-C) coding credential for RNs from the American Association of Clinical Coders and Auditors (AACCA). Formerly a critical care nurse and Cardiac Cath. Lab manager, Crouch currently works part-time for insurance-company clients doing coding -- mostly from home -- and also teaches at the University of California-Riverside, as well as teaching full time with the national RN-Coder Institute. "I choose my hours," she says, and estimates she spends about 1 week per month working away from home on coding business. . . . keep reading

    Are you thinking big enough?
    Are you thinking big enough? What do you think it means to think big enough? For me it means thinking about increasing my business revenue by at least ten percent every year. It means to think about providing a valuable service for nurses not just in Minnesota but also nationally and internationally. Take some time to think about what thinking big would mean for you and your business and write it down. Just writing it down will help you achieve it. . . . keep reading

    Do I need to spend more than $500 on marketing when I'm getting started?
    LeaRae Keyes, RN
    I'm frequently asked by new nurse entrepreneurs, and sometimes seasoned nurse entrepreneurs, how much they should be spending on marketing. This is not an easy question to answer and the answer isn't . . . keep reading

    Don't Go It Alone! A Successful Home Business Is Not A One Man/woman Show!
    Tim Whiston
    Even if your home business is a sole proprietorship with no employees you don't have to shoulder the entire burden of management and operations yourself. You can and should think bigger in terms of leveraging other people to keep your business moving forward at all times. . . . keep reading

    Making choices
    LeaRae Keyes, RN
    We all shape our future by the choices we make. Being able to make choices and take action is one of the most important skills an entrepreneur can develop. . . . keep reading

    What to do when business is slow
    LeaRae Keyes, RN
    Typically there are slow times in every nurse entrepreneur business. December may be a time that your business is slow. For other nurse entrepreneur businesses the slow time may be in the summer. Whenever it occurs in your business there are a number of things you can do that will benefit your business later in the year. You can do these activities whether you are starting a new business or building your current business. . . . keep reading

    How much should I charge?
    LeaRae Keyes, RN
    How much should I charge? I am frequently asked by new nurse entrepreneurs how much they should charge for their services. This article will help you determine how much you should charge so that your business and you are successful. . . . keep reading

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     Portal Testimonials

    "Wow! Whoopee! and Thank you! LeaRae, my coaching session with you was everything I wanted and needed. I had been spinning my wheels with regard to my business interests, leaving me both frustrated and weary. In a matter of minutes, you lifted my spirits, opened my eyes and got me thinking about my mission in a new light. Thank you for helping me change my focus. I no longer feel like I'm in a mental quagmire. My hat is off to you as a coach as well as to the Nurse-Entrepreneur-Network for all the information and support it gives to the enterprising person in all of us."

    Cynthia Conklin, RN
    Sharon, CT

    "I talked to you this summer, and wanted to let you know how progress is going... You gave me alot of encouragement, and I wanted to let you know that even tho it is slow, [my legal nurse consulting] business is starting to build.  I just completed my first entire case review, did 1 sub-contracting with possible testifying, and am now on my 2nd case as testifying expert and will testify.  I emailed approximately 70 attorneys in the past 2 weeks, and the case I am now working on came from the emailing, and I hope that an attorney that responded is not scared off with my fee schedule.  I hope that I will hear from more of the attorneys that I emailed and mailed out my packets to.  Keep your fingers crossed and say a prayer that it works.  I am really hoping that I can get this flying, so that I can spend more time at home with the kids.
     
    I wanted to thank you for your encouragement, and please post this on your site if it is possible, as you have done a world of good for me."

    Beth Trussell RN, CLNC
    Akron, OH


     "LeaRae Keyes is a world-class life coach I have been blessed to know since 2003.  She is a warm, perceptive, genuine professional, with an exceptional gift for motivating others.  Her approach seems quite effortless, yet it has been refined through years of experience and learning.  She is a true pleasure.  She is an inspiration in what she has achieved in her own life, and by her own example..."

    Catherine Bobenhausen
    New York, NY


    "I'm so glad I found the Nurse Entrepreneur Network!  LeaRae always has great ideas to share with other "Nursepreneurs."  I recently finished the teleclass "Get Clients Now!" and I have to say that it was the most motivational and informative program I've done.
     
    Just starting out in my business as an LNC, this program help me set goals and keep me organized.  It also kept me accountable to my peers in the group each week.  LeaRae is so insightful and has wonderful experience to draw from for those of us who are beginning our dream of being nurse entrepreneurs.
     
    I would highly recommend ANYONE who is just starting their business, or even someone who's been in business awhile and feels like they're in a lull to take this class.  They won't regret it!"
     
    Danielle D. Shapiro, RN, BSN, CMSRN, LNC
    Shapiro Medical Legal Consulting
    Las Vegas, NV


    Following a free complimentary coaching session: "Thank you for taking the time to address my concerns and questions regarding marketing techniques. Your keen insight into the art of becoming a successful nursepreneur is so valuable and helpful even to those of us who have been practicing as independents for years! I enjoy reading your weekly tips and have used them in promoting my business. You have given me the confidence to market my business, my services and myself with ease."

    Kathleen Loeffler, RN, Legal Nurse Consultant
    Medical Litigation Consulting Services
    Carlsbad CA
    www.kellnc.com


    Following a free complimentary coaching session: "Thank you so much for your help!  Your words of encouragement have really made me ready to keep trying.  Your ideas are great, and I am going to try some of them this afternoon.  I needed the boost of confidence you provided me, along with your great ideas.  I can't thank you enough!"

    Beth Trussell RN, CLNC

    Following the Michael Charest Teleforum: "Thank you for letting me be part of the [free] teleforum this afternoon. It was inspiring. Michael Charest made it seem so simple (not easy), it boosted my confidence. I will be using the notes I took to help me sell my services here 'up north'."

    Ellen Codner
    Graphics Designer
    Wascott WI
    graphicsalive.com


    "I have been out of the net for awhile. It seems just as I was getting up and running with my business, Uncle Sam came knocking and called me back to active duty. It is so refreshing to get your tips to remind me of what I am going to eventually get back to! Keep on keeping us nurses encouraged!"

    Brutrinia D. Arellano, RN, BSN, CLNC
    Amaris Consulting Group
    Converse, Texas


    "Thank you so much for your skilled ear, LeaRae!  I appreciate the direction and thorough business knowledge you shared with me during [my free, complimentary] coaching sessions. You were VERY helpful!"

    Laura Hayes
    Organization Consultant 
    Strategic Organization Solutions                   
    www.SOSfor.com


     "I highly recommend LeaRae for anyone who is ready to take their business to the next level."

    Pat Funk
    Pat Funk Copywriter
    Burnsville, MN
    www.Pat-Funk.com


    "LeaRae helps me... review and think about what I am doing, what my priorities are and how to develop action steps to reach my goals."

    Lori Ann Clark
    J4 Web Services
    Cannon Falls, MN
    J4WebServices.com


    "Working with LeaRae provided me the support I needed to grow a strong and successful business. She helped me develop practical solutions to a variety of business problems. My profits have dramatically increased."

    Melissa Becker
    Legal Nurse Consultant

    Minneapolis, MN