Provocative statements get the attention of your potential customers, help your nursing business stand out from the crowd, and help your potential customers remember you.

It can be an extremely useful marketing tool to make a provocative statement about your business. Make it as bold a statement as you can and yet have it be truthful and believable.

Here are a few examples of provocative statements as models for your nursing business:

A legal nurse consultant stating, "By hiring me you will handle more cases in far less time!"

A cosmetic nurse specialist stating, "Have a dramatically younger looking face without surgery and for much less money."

A nurse acupuncturist stating, "Better pain relief than you have ever experienced by any other method."

A nurse medical coder stating, "Greater professional income through more accurate medical coding."

Or, the Nurse Entrepreneur Network stating, "Are you ready to stop being under the control of an employer?"

Get the idea? What is the boldest statement you could make about your business? Are you comfortable saying it? It should be a stretch but it should also be something that you believe is true or possible.

Jot down ideas and tweak a statement that you can believe in and use.