As an expert, you set yourself apart from your competition. When you do this your customers will automatically be attracted to you. Read on to learn how to establish yourself as an expert and when you want to do this.

You may wonder how you would go about establishing yourself as an expert. There are a number of ways to do this depending on your particular style. If you are an extrovert you may want to do some public speaking, radio or TV interviews. If you tend to be more of an introvert you may prefer to write a book or booklet. You may also consider sending a well written press release to newspapers.

Next think about when you would want to establish yourself as an expert. One of my husband's favorite sayings is "do it early and often." This is a situation when that saying is very applicable. You want to begin to establish yourself as an expert as soon as you start your business and continu doing so on an ongoing basis.

Action steps:

• Identify your unique expertise.
• Get the word out about your expertise early and often.