Is there an opportunity for your nursing business to support a green earth?

We hear more and more about green concepts. How will this trend impact your business?

Some of the issues involved in the green trend include water efficiency, power conservation, recyclable products, importance of education on reducing waste and increasing recycling, and using green cleaning products. How is your business positioned for this trend?

Do you run a staffing agency? Is your staff trained in reducing waste and increasing recycling? Do you have programs to offer for nursing staff to gain CEUs?

If you make products, are your products able to be recycled? Do you have a product that decreases the use of water such as the waterless hand cleaners? These products could help your market position given the current green trend.

How can this trend negatively impact your business? With more and more hospitals going fragrance free, it is important that you and your staff not wear perfume or scents of any kind.

Action steps:

• Become aware of the current green trend and the various components of this trend.
• Think of ways the trend could have a positive impact on your business.
• Let your potential customers and current customers know the ways you are in alignment with the trend.
• Identify ways you may be out of alignment with the trend and work on an action plan to eliminate these.