As we've covered in the past, you need to make ongoing contact with your potential customers to get them to buy. Ongoing contact with your current customers will also increase your repeat business and business referrals.

One way to have ongoing contact is to have a database. This database could include the following information: your customer's and potential customer's name, contact information, birthday, anniversary, and email address.

If you want to increase your sales, increase your database and ongoing contacts. And use your database to stay in contact with your customers.

Programs like ACT! make keeping in contact easy. You can contact the people in your database on their birthday, anniversary, monthly, or at other opportune times such as National Nurse's Week. All you need is a reason to contact them, enough information to contact them and connections will occur with much less effort.