Do you feel you're sending out marketing material that's being ignored? If you want your marketing material to stand out from the crowd, you have to do something different from what everyone else is doing.

Yes, making your marketing material stand out will take a small bit of courage. Being part of the crowd is safe, but does it get you closer to your goals? Take small steps to get big results.

If your telephone contacts sound like everyone else's why should your potential customer take his time to talk with you? What about your marketing packages? Do they stand out when they arrive? Do they cause your potential customer to grab your package and want to open it first?

One technique you can use is to write quotes on the outside of the package. You can also print quotes on your address labels. For printable labels with quotes go to MrColdCall.com.

As some of you may know, one of my favorite quotes is "If you always do what you always did, you'll always get what you always got!" (author unknown). If you're feeling like you're hitting your head against a wall, do something different!

I encourage you to go to the discussion forum and tell us what you're doing that is different.