Are you tired of chasing after your potential customers? Do you get tired just thinking about picking up the phone? Do you draw a blank when you're trying to think about what to say to make contact with a potential client that you've already contacted a number of times in the past?

If you're tired of trying to get in to see your potential customers, get your potential customers to come to you. Isn't that a delightful thought? Who among us wouldn't love to have our potential customers knocking down our door?

You may be wondering how you could cause this to happen. Ask yourself the following questions:

• What can you do that would get your customers out of their office and into yours?
• What could you do that would make you the person your potential customers would feel the need to contact?
• What problems are you uniquely qualified to solve for your potential customers?

One answer could be to establish a relationship with your local press to get quoted, offer to help them out when they have questions about a particular area of medicine, and write articles for national magazines read by your potential audience on your area of expertise. Continue to think of more ways to get your potential customers to come to you. If you are a paid member of the Nurse Entrepreneur Network you could also join the MasterMind group that meets once per month to discuss this challenge with other nurse entrepreneurs.