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You don't need to be perfect
LeaRae Keyes, RN

Perfection can get in your way! You do not need to be perfect and neither does your product or service. Chances are that it won't be perfect when you are getting started. If you wait for it to be perfect you will never get your nurse entrepreneur business of the ground.

I find myself talking to too many nurses who want everything to be perfect before they launch their nurse business. To be successful your product or service does not have to be perfect. It simply has to solve a problem for your customer and provide great value. Your customers don't need you to believe you and your product are perfect; they would probably even steer away from you if this is what you portrayed. They want you to be able to solve a problem for them and for you to convey that message.

Develop your nurse business to the point where you can effectively and efficiently solve your customer's problems. Then tell them about it.

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