I received a tip from Jerry Minchey at Search Engine U. He started off the tip with a story.

A local county agent stopped his car, got out and went over to talk to a farmer who was plowing his corn. The county agent invited the farmer to come to the high school the next Tuesday night. He told the farmer there would be a speaker telling farmers about new techniques of farming that would allow them to make more money and not have to work as hard either. The county agent also said that there would be refreshments after the talk and asked the farmer if he would be coming.

The farmer stated that he wouldn't be attending and the county agent couldn't understand why. He reminded the farmer about all of the new things he would learn about farming and ask the farmer why he wouldn't be attending and learning about the new easier and more profitable farming techniques. The county agent asked again, why don't you want to come?

The farmer replied, "Because I'm already not farming as well as I know how to farm."