There are several things you want to be sure to avoid if you want your web site to be seen. In order for your web site to be seen it has to show up early in the listings when someone searches for your key words. If you want to show up early be sure to avoid paid link sites and having duplicate articles on your site.

Google is the leading search engine and Google HATES paid link sites and duplicate content. Sites that sell links do not help and actually hurt your page ranking. So don't buy links from these types of sites. The most valuable link for you is one from a related site that links to your page.

Having duplicate information on your site and another site can harm your page ranking. Sometimes webmasters will find interesting articles and get permission from the author to post that article on the interested webmaster's site also. In this situation the article should not be posted without changes. A few word changes will prevent Google from detecting that it is identical and knocking down your page ranking.

When you are seeking to get noticed by search engines, and your potential customers, keep these tips in mind so that you do not inadvertently hurt your search engine ranking.