Are your telephone practices as good as they need to be? A few simple steps can help boost your image.

Are you spending large sums of money on sales and marketing and yet neglecting what happens when a potential customer calls your business?

You can turn this around in 3 easy steps:

1. Promptly answer the telephone. Does everyone in your business know that a ringing phone is everyone's business?

2. Answer the phone in a way that lets the caller know you want to serve them. Do you have a telephone answering script? An example would be: "Good Morning, this in Nurse Entrepreneur Network. My name is LeaRae. How may I help you?"

3. Remind your employees to talk on the telephone with a smile. You might be surprised that people actually come across different on the telephone when they are smiling. When a person is smiling it comes across in the tone and inflection of their voice. This simple step can help to put the caller at ease.

If you and your employees follow these simple steps you will see the impact on your business.