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Staying in front of your customers can be easy
LeaRae Keyes, RN

Do you have a way to stay in front of your customers and prospective customers on a regular basis? If not, you are probably not getting all the business you could be getting.

Many of the members of the Nurse Entrepreneur Network struggle to develop a way to make contact with prospective customers at least seven times. If you set up a method to make this automatic your work life will be tremendously easier.

What could you set up that would be automatic? It could be a newsletter, a postcard marketing campaign, an invitation to an open house, an invitation to a presentation you are offering, or something else that you do on a regular basis. Think about what you do well, plan to do this on a regular basis, and then invite your current and potential customers.

As a nurse entrepreneur do you enjoy speaking, writing, or planning an event? Whatever you might do well and enjoy, this is what you will want to plan your marketing around.

Once you have decided on your method, set up a system to contact your current and potential customers on a regular basis. Get these contacts to sign up to be on your list. Regularly send out information about your events to these contacts.

Making your seven or more touches doesn't need to be difficult. Look at your skills and make it something that's easy for you to do and then automate it. 

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