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A member's 7+ touches
Vary S. Fischer

This week's tip is courtesy of Vary S. Fischer with Fischer & Associates Consulting. Vary recently shared her 7+ touches list during a MasterMind call. I asked her if she would be willing to share her list with other Nurse Entrepreneurs and she generously agreed. Her list relates to exhibiting at a legal conference since personal injury attorneys are her target market.

Her list is as follows:

  1. Pre-conference post card (letting them know she will be exhibiting).
  2. Exhibited at conference.
  3. Follow up email if she is able to get their email address during the conference.
  4. Follow up introductory letter with brochure and business card.
  5. Follow up phone call.
  6. Sent out post card.
  7. Sent out newsletter.

I hope this list helps you to develop your own 7+ touches list. If you have a list that works for you, I would love it if you would send it to me.

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