I'm sure you have heard that it takes 7 or more touches on average before someone buys from you. However, you may be struggling to stay in contact with all of your potential customers.

If you have so many people in your pipeline that you are not able to stay in contact with all of them you will need to decide how to handle this. One way to deal with this is to remember the 80/20 rule: 80% of your income will come from 20% of your customers. Which potential customers will most likely generate your future income? Determine which potential customers are most like your current ideal customers. Put these potential customers in your highest priority group. These are the potential customers that you want to be sure to contact regularly! Contact your other potential customers as time allows.

Action steps:

• Identify characteristics of your current ideal customers.
• Look at potential customers in your pipeline and determine which of these are most like your current ideal customers.
• Put the potential customers you have identified in a group and make them a high priority to contact.

If you're a current subscriber of the Nurse Entrepreneur Network be sure to read the most recent article on How to Sell to Other Entrepreneurs.

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