Many nurse entrepreneurs do not realize how valuable a post script is on their sales letters. Always use a P.S. (post script) even when you are not sure what you want in it.

Your P.S. can be simply a restating of your nurse entrepreneur business USP (unique sales proposition). You could also use this area to ask for the order, give a discount, or encourage them to sign up for your newsletter. It is just too important not to take advantage of this valuable space.

Research has shown that people look first at the headline and then at the post script of your letter. The post script is one of the most highly read parts of your sales letter. This is why it is SO important. As a matter of fact you can have more than one P.S.; generally you should have at least two.

Another great use of your P.S. is to remind people of your no questions asked, no hassle guarantee. Let them know that the only way they can possibly lose is by not purchasing your nurse entrepreneur product or service! Interestingly the fear of loss is greater than the excitement of what they would gain. Your second P.S. could let them know that there is a time limit to your nurse entrepreneur business offer. This will help to get them to take action now instead of putting it aside to "think about it". The scarcity factor is important in getting people to take action.

An effective post script is a summary of your sales letter and the action you want your reader to take. People will frequently buy based simply on the strength of the post script. Joe Vitale, a well known speaker on sales refers to the post script as the "powerful statement". This is because most people will read the headline and the P.S. and then make their decision to buy or not buy. We are living in a fast paced world so people scan instead of thoroughly read. Make your PS as powerful as you can. 

One of the first things people will do when they receive a letter is to look to see who sent it. This brings them right to the end of the sales letter and they naturally glance and read the P.S.

P.S. If you don't remember anything else from this tip, be sure to always include a post script!

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