Last week I discussed the importance of permission marketing for nurse entrepreneurs. Once you get your customer's or prospective customer's permission to email them, what do you send them?

Plan out the messages you will send to your nurse entrepreneur prospects once you get permission to send messages. Having done your planning and having systems makes this process much easier. You can make your nurse entrepreneur marketing job even easier if you have an autoresponder (a software program that sends out emails at regular intervals for you).

Your nurse entrepreneur first email message will likely be a welcome message right after a person has given you permission to send emails to them. In this message you want to thank them for agreeing to be on your nurse entrepreneur business list. Let them know who you are and what they will get by being a member of your list. Start branding your nurse entrepreneur business even with this first message by including such items as your nurse entrepreneur business logo, your tag line, and the colors you have chosen to represent your business.

The next message could be to let them know that you are providing them with a free gift. Consider giving them a download to a form, a worksheet, an article, an audio, a booklet, or a discount on product(s) purchased from you.

Most successful marketers plan out at least seven email messages they will send once someone signs up for their list. It has been well researched that it will take seven or more contacts to get someone to buy from you. You need to be planning a series of messages to have an effective nurse entrepreneur business message campaign.

For ideas on the next five messages and the timing of these messages go to www.nurse-entrepreneur-network.com and read the article on Planning Your Initial Nurse Entrepreneur Marketing Campaign.

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