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Nurse Entrepreneurs Need Timing
LeaRae Keyes, RN

Have you heard the saying:"Timing is everything"? Timing is critical in comedy. Timing can make or break a joke. The same is true in your nurse entrepreneur marketing. You need to be aware of the timing that is critical to your nurse entrepreneur market.

I recently heard from a nurse entrepreneur who spent all her waking hours on marketing in December and received NO results (nada, nothing). She had made one of the biggest mistakes a nurse entrepreneur can make in timing: Trying to sell to customers around the holidays. Do not try to sell to your nurse entrepreneur customers the week before and after a major holiday. Right before a holiday your customers will be thinking about preparing for the holiday. After the holiday your nurse entrepreneur customers are working fast and furious to catch up on all the work that has piled up.

If you are sending out traditional mail, time it to arrive on Tuesday. You want to avoid Monday and Friday at all costs. Sending mail to arrive on your nurse entrepreneur customer's desk on Tuesday gives you the added benefit of being able to do your follow up calls on Wednesday and Thursday while your mailing is still fresh in their minds.

Do not send email marketing messages on Friday afternoon. Your nurse entrepreneur email will be at the bottom of their inbox by Monday morning and will not have the impact you intended.

Follow the above tips for a more effective nurse entrepreneur marketing campaign. For more market timing tips read "7 critical market timing tips for Nurse Entrepreneurs".

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