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Nurse Entrepreneur Niche Marketing: Three Easy Steps for Getting in Front of Your Target Market
LeaRae Keyes, RN

Finding and getting in front of your target market is the key to selling your nurse entrepreneur business services or products. Do you know how to find people in your nurse entrepreneur target market? Here are a few simple steps for locating people in your target market.

Clearly identify who would be in your nurse entrepreneur target market niche. Are they in a particular profession such as attorney or paralegal? Are they in a particular sized company such as a company with sales of $250,000 - $1,000,000? What are the goals your target market is hoping to achieve in the next 3 - 5 years?

If you have current customers, describe your ideal customers in as much detail as you can. The more specific you can be in your description the more success you will have in locating them.
 
Compile a list of websites and social networking sites your nurse entrepreneur target market visits. What associations do they join? What networking groups and meetings do they attend? What other companies sell to the people in your target market?
 
Make a plan to visit these websites, social networking sites, associations, networking groups, meetings or any other place where you can find your target market in a group. Submit something of value to these websites, add a helpful comment to a blog or forum. Form a strategic alliance with a non-competing company selling to your same target market.

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